How does Common Goods drive traffic to my products?

Common Goods drives traffic through a combination of: organic SEO (our catalogue and collection pages are optimized to rank for “buy Canadian” and category-specific searches); email marketing to our active subscriber base; social content across TikTok, Instagram, and other channels; curated gift guides and editorial collections on-site; seasonal campaigns and promotions.

You are never required to pay for placement or advertising to appear in relevant searches on our platform — ranking is based on relevance and product quality, not ad spend.