What is the Verified tracking badge on Shopify Collective and how do I earn it?

Reaching and maintaining 90% or higher on the carrier-verified shipments metric earns your store a Verified tracking badge, shown to retailers in their Collective app and on your invitation profile as a trust signal. You can improve this metric by using shipping labels from Shopify-supported carriers, or a third-party logistics provider that integrates with one, such as through the Shopify Fulfillment Network.

If your rate drops back below 90% for a sustained period, the badge is removed and connected retailers are notified; it's automatically restored once you're back above 90% for a consistent period, with an email confirming each change.