Who shops on Common Goods?

Our audience is made up of Canadian consumers who are actively looking to support Canadian businesses — shoppers who have opted in to a buy-local mindset rather than stumbling onto it. They use our values-based filters (women-owned, sustainable, made in Canada, etc.) to find brands they align with, which means higher purchase intent and stronger brand affinity than a general marketplace. The gender split of Common Goods buyers is about 60% women to 40% men, ranging in age from 25 to 85!