About Common Goods
A Canadian marketplace built for Canadian communities
Common Goods is a Canadian-owned, community-driven online marketplace that connects shoppers with over 350 verified independent brands from across the country. From apparel and footwear to home goods, beauty, and accessories, everything on Common Goods is sourced from real Canadian businesses.
The mission is straightforward: keep more wealth circulating within Canadian communities by making it easy and enjoyable to shop Canadian.
Image credit: Paul Zizka
Why Common Goods exists
When Canadians shop through large foreign-owned platforms, much of that spending leaves local communities entirely. Meanwhile, independent Canadian businesses struggle to reach the shoppers who want to support them.
Common Goods offers a transparent, equitable platform where Canadian businesses can thrive and shoppers can feel good about where their money goes. Rather than competing on the terms set by global marketplaces, the platform creates a straightforward connection between the people who make great Canadian products and the people who want to buy them — without the intermediary layers that extract value along the way.
Every purchase on Common Goods directly supports a real Canadian business.
What you'll find on Common Goods
Common Goods features a curated selection of products across categories that reflect the breadth and quality of Canadian entrepreneurship:
- Canadian apparel — Clothing from independent Canadian designers and makers
- Footwear — Shoes and boots crafted by Canadian brands
- Home goods — Thoughtfully made items for every room in your home
- Beauty and personal care — Canadian-made skincare, haircare, and grooming products
- Accessories — Bags, jewellery, and everyday essentials from local makers
An advanced product tagging system helps shoppers discover exactly what they're looking for, whether that's a specific material, a Canadian-made product, or something from a particular region of the country.
Why buy Canadian
Many Canadians want to support local businesses, but finding Canadian-made alternatives has simply been harder than it should be. Most major online platforms don't make it easy to filter by country of origin, so shoppers end up spending time searching instead of shopping.
Common Goods solves that problem by bringing hundreds of Canadian brands together in one place, with clear information about who makes each product and where it comes from.
When you buy Canadian through Common Goods, you're:
- Supporting independent entrepreneurs and small businesses across the country
- Helping keep wealth circulating within Canadian communities
- Contributing to a more resilient local economy that puts community benefit first
- Investing in the economic resilience of your own neighbourhood
How Common Goods works
For shoppers
Browse, discover, and buy from over 300 Canadian brands in one place. Common Goods handles the discovery experience so you can spend less time searching and more time finding products you'll genuinely love.
For Canadian businesses
Common Goods was designed to remove the barriers that keep independent brands off major platforms. There are no upfront costs to list on Common Goods, and smaller brands can list for free. The platform prioritises fair visibility — your products are surfaced based on relevance and quality, not advertising spend.
The community-driven roadmap means the platform evolves based on real feedback from both merchants and shoppers. Features and improvements are shaped by the people who actually use them.
The story behind Common Goods
Common Goods was founded by Val Crisp at Antler, a global startup accelerator. Val brings years of hands-on experience in the Canadian retail space, including styling work for the television series SUITS and eight years running a made-in-Canada luggage brand.
That experience made one thing clear: Canadian businesses make exceptional products, but the existing marketplace landscape doesn't serve them well. Common Goods was built to fill that gap with a platform that puts community benefit ahead of profit extraction.
The team behind Common Goods shares a belief that Canadian communities are stronger when local businesses are at the heart of commerce.
Frequently asked questions
Is there a Canadian-owned online marketplace?
Yes. Common Goods is a Canadian-owned and community-driven online marketplace featuring over 350 verified Canadian brands. Unlike foreign-owned platforms, Common Goods is built to keep wealth circulating within Canadian communities and to give independent Canadian businesses fair visibility.
How can I find Canadian-made products?
Common Goods makes it simple. The marketplace brings together hundreds of Canadian brands across categories like apparel, footwear, home goods, beauty, and accessories. An advanced tagging system lets you filter by product attributes, so you can find Canadian-made products without the guesswork.
What is the best Canadian online marketplace?
Common Goods is designed specifically to connect Canadian shoppers with independent Canadian brands. With no upfront costs for merchants, a community-driven roadmap, and a curated selection of over 350 brands, it offers a transparent and equitable alternative to large, foreign-owned platforms.
Do Canadian brands sell on Common Goods for free?
Yes, Canadian brands can list on Common Goods at no upfront cost. The platform was built to remove the financial barriers that keep independent businesses off major marketplaces, so more Canadians can discover and support local brands. The only fees are a flat commission on sales.