Awaken Shampoo

Hair therapy, formulated for your concern. Salon-grade shampoo and conditioner bars, formulated by a spa professional and matched to what your hair and scalp are actually dealing with. pH-balanced, residue-free, and wildcrafted in the Okanagan. Recommended by hairstylists, and 77% of customers come back. Fall in love with your hair.

Amy Hamilton spent years at Fairmont, designing five-star spa treatments, training the teams who delivered them, and recommending home care to guests by concern. When she went looking for a shampoo bar that met that standard with clean ingredients, it didn't exist. So she made it, in small batches, from her kitchen in the Okanagan. She still formulates every collection the way a spa assesses hair: concern first, then hair type. Soothe came first, made for her own scalp after years of psoriasis.