Baby care from Canadian-owned brands

Our baby care collection includes baby balms, diaper creams, baby oils for massage and bath time, and baby powders. Each product page lists the full ingredients and tells you who made it, where they’re based, and why they started their business. We think you should know exactly who made what goes on your baby’s skin.

Pregnancy and postpartum care for moms

The weeks before and after birth are hard on your skin too. We carry belly oils and butters for stretching skin, nipple balms for nursing, and rich creams for hands and bodies that are being washed a hundred times a day. Many of these brands also make gift-ready sets that work well for baby showers.

Why buy mom and baby care from Canadian brands

On the big platforms, the product that ranks first is usually the one that paid the most to be there. We think parents deserve better than an algorithm deciding what goes on their newborn. Every brand in this collection is owned by people in Canada who answer for their products, and every purchase keeps that money with them.