Women's Del Mar Shirt | Ivory | Rylee & Cru

Welcome to Wild Baby — a family-run shop for baby and kids clothing, toys, books and gear. We curate beautiful, practical pieces made for everyday living and the small moments that become memories. From soft organic basics to playful toys and storybook finds, everything in our collection is chosen for quality, comfort and lasting value.

Wild Baby was started by mother-daughter team Cassidy & Annette from our home base in Collingwood, ON. We opened the shop because we wanted a place filled with thoughtful, sustainable pieces that feel as special as the moments they’re made for — from first outfits and nap times to birthday parties and family visits.

Sustainability and simplicity guide what we carry. You’ll find organic fabrics, carefully curated collections, and items built to be loved and handed down. We look for classic design, gentle materials and durable construction so each piece works hard for everyday life while leaving a softer footprint on the planet.