Clothing with personality that does not compromise your values. Every TURTLEGROOVE sweatshirt and tee carries a line you needed to hear (I Am Beautiful, Stress Is A Myth, Purple Squirrel), stitched in thread, not printed in plastic, on organic cotton knit and sewn in Ontario and embroidered in Burlington. Every order plants two trees and recovers three plastic bottles. 1% for the Planet member.

TURTLEGROOVE started with a question Komal kept asking herself: could she be a conscious consumer without losing the joy of getting dressed? Sustainable basics had nothing to say, and graphic tees said plenty but were printed in plastic on cotton nobody could trace. So she and Rohan built the thing that was missing, in Burlington: small-batch sweatshirts and tees made from GOTS-certified organic cotton fibre, knit and sewn in Ontario, with the words embroidered by us. The designs are quiet reminders rather than slogans: I Am Beautiful, Stress Is A Myth, Spread Love Where You Land. We are a 1% for the Planet member, a Fur Free Retailer and rated Great by Good On You, and every order plants two trees and recovers three plastic bottles. You don't have to choose.