The Micro Case

In May 2012, after getting to know each other while organizing the Faculty of Administrative Sciences fashion show, we, Alexandra Cloutier-Bernier and Marie-Josée Fleury, discovered a shared passion for jewelry design. Gathering old materials accumulated in our younger days and our ever-growing inspiration, we began creating bracelets for our own pleasure before realizing the potential that really lay hidden in them. After deciding to take this project to the corporate stage, we dedicated our entire summer 2012 to putting together what Horace Jewelry would be. So we worked every day on our designs, our marketing, our search for inspiration and our associations in order to put the company on the map. The first 2 years were mainly via Facebook and through 2-3 points of sale. It was in September 2014 that our transactional website was officially launched. We now have over 100 points of sale in North America, and we're grateful for every one of them!