Unisex 100% Merino Wool Sport Beanie

Born from a passion for online retail and innovative apparel, Woolove is proud to bring you premium Merino Wool baselayers at affordable prices. We meet with the top manufacturers to create meaningful products and import them to Canada. 100% Merino Wool is Thermoregulating, Versatile, Durable, Antimicrobial, Mashine Washable, Wrinkle Fee, No Itch, and UV Protection. For anything from cycling and hiking to fishing, hunting, or skiing, we’ve got you covered with the most versatile items in your wardrobe. All of our products boast thermoregulating and antimicrobial properties - which just means they help keep you cool when its hot out and warm on those cold fall and winter days. You can also rest assured that our products are durable, will fit comfortably, are easy to maintain and won’t shrink or deteriorate in the wash.

Hi everyone, my name is Jason Crowley (aka Jason from Woolove) and I started this business in 2018 built on an active outdoor lifestyle and a passion for e-commerce. I have too many interests (hiking, fishing, skiing, running…) and I know how quickly gear costs add up.

Shortly after discovering the magic of Merino Wool, I realized it could help me bridge that gap.

I saw its versatility and all the benefits of Merino Wool. I also saw how expensive it was and knew from my corporate experience that there was an opportunity to bring high quality, affordable, Merino Wool base layers to Canada, by removing the middleman and costly overhead.