SOFTEN CONDITIONER

Est. 2016 in Calgary, Alberta.

We're NOTICE Hair Co., a leading plastic-free hair care company for hair that gets noticed and waste that doesn't. We honor ego and Earth through noticeable results, together we're freeing the planet from plastic waste. Our plastic-free bars prevent 3+ plastic bottles AND they collect other companies' trash, 10 ocean-bound plastic bottles, to be exact. So lather on, noticeable results are just a shower away.

Once upon a time... there were two little girls. Sisters, both very different, but with a shared undeniable drive to create. From humble beginnings in a rural community, where using what you have, fixing things when they're broken, and finding new purpose for old things; their entrepreneurial spirit was born. Years passed, and those little girls grew up. The world was changing, and these beliefs quickly gave way to convenience and mindless consumption. Done with their wasteful ways, those two little girls (now women) have come back to their roots, with the creation of NOT!CE Hair Co. -- uncompromising hair care results, don't need to come with plastic waste.