Denim Collar

We collect each brand’s verified reviews from Google, Trustpilot, and the brand’s own store, and combine them into one overall score. The number in brackets shows how many reviews it’s based on, and we update scores quarterly.

Common Goods is new, so our own reviews are still adding up. Many of our brands have been earning reviews elsewhere for years, so we bring them all together for you. You should be able to shop with confidence without opening three tabs of research. As Common Goods shoppers leave reviews, we’ll add them to the score too.

Every brand here must hold an average of 4.5 stars or higher, or it’s removed. No brand can pay for placement or buy a better score.

On the big platforms, fake reviews and paid placements make it hard to know what’s real. We built our ratings so you never have to wonder.